What is Rankbrain?

What is the new Google algorithm called Rankbrain?

Apart from sounding like a decomposing cerebrum; Google is creating an artificial intelligence built upon our searches that we make. If a visitor spends a long time on a website and keeps returning to a certain website, Google’s artificial intelligence will remember that and rank the site more favourably.

Google wants us as humans to make the choices and then the Rankbrain AI goes by what we choose. This has very important implications for a practice website. The site has to appeal to your clients with relevant fresh and interesting content that is fully search engine optimised.

What is Hummingbird?

There are other algorithms that measure further variations with the latest algorithm (introduced in 2013 after Panda), called Hummingbird. Rankbrain is part of Google’s Hummingbird search algorithm. I love that they are always given animal names – it makes them more appealing.

Hummingbird also contains other parts with names such as Panda and Penguin designed to fight spam, Pigeon designed to improve local results, Top Heavy designed to demote ad-heavy pages, Mobile Friendly designed to reward mobile-friendly pages and Pirate designed to fight copyright infringement.

All of these prove that the best form of search engine optimisation to keep Panda, Penguin, Top Heavy, Mobile-Friendly and Pirate happy; is to have well written, ad-free, mobile friendly, updated, local and relevant content in your practice website.

Arielle BVSc MRCVS


Do you need to enhance your practice website?

Friendly vs Mobile Responsive

Mobile Friendly & Mobile Responsive? Health practices and all small businesses are currently being bombarded by web design companies telling them that their practice website is out of date and needs to be made mobile responsive. I would like to explain the...

Top Health Practice Website Tips

I picked up so much of importance at a day of CPD in marketing and web development organised by the Veterinary Progessional Management Association. An inspiring speaker Bash Halow from New York; talked us through exactly how to maintain a practice website and gave us...

Google Dictates

Yes, Google dictates what we put on your practice website and if it changes the rules, we change with it. Up until the beginning of last year, I was including a list of keywords on all the practice websites I was building. These were important features in the ‘old...